arrow-right arrow-left pause play
HOMENEWS STORY   Print Page Send to a Friend

News Story

Ron Jon Surf Shop and Surface Sunscreen Team Up with Driver Matt Tifft To Run Beach Cruiser Throwback Scheme in Darlington
July 12, 2017

Ron Jon Surf Shop and Surface Sunscreen Team Up with Driver Matt Tifft To Run Beach Cruiser Throwback Scheme in Darlington

Huntersville, N.C. (July 5, 2017) – Ron Jon Surf Shop and Surface Sunscreen team up for a one race deal with Matt Tifft on September 2 at Darlington (SC) Raceway in the NASCAR XFINITY Series race. Local market partner Ron Jon Surf Shop will be carrying Surface Sunscreen products and will be on the throwback scheme. Ron Jon has two locations in the Myrtle Beach (SC) area, only a few hours from Darlington Raceway and Matt Tifft will be making appearances at both locations to support merchandise sales the afternoon of August 31st.


Driver Matt Tifft has selected Dale Earnhardt’s No. 19 NASCAR Winston Cup Series car from 1977. Dale Earnhardt drove his Belden Asphalt Malibu in a lone appearance during the 1977 season at Charlotte (NC) Motor Speedway. Charlotte marked Earnhardt’s fourth ever Winston Cup race and he only raced 25 laps before exiting due to technical issues. Tifft picked this paint scheme based on the success of Dale Earnhardt, reflecting on his NASCAR start.


"Ron Jon Surf Shop is all about action sports, and we are so excited to have the opportunity to partner with Surface Sunscreen, Matt Tifft, and the NASCAR XFINITY series to bring a sense of that fun and excitement to our Ron Jon customers. We look forward to having Matt in our Myrtle Beach stores during Darlington “Throwback” race week and bringing exclusive Ron Jon - Matt Tifft merchandise to our customers, both on line and in our stores,” stated Ron Jon Surf Shop General Merchandise Manager Gary Rubin.


Ron Jon Surf Shop will sell 1:64-scale die-casts of the No. 19 Ron Jon Surf Shop/Surface Sunscreen Beach Cruiser Toyota along with Matt Tifft No. 19 t-shirts in select store locations and online at

"Surface is proud and honored to have the opportunity to work with Ron Jon Surf Shop on such a unique project. It is not often that an up and coming company in the Surf market gets to partner with such an iconic part of the surf industry in a totally different way,” quoted Surface Sunscreen Co-founder Guy Trotter. “This partnership shows that brands like Ron Jon Surf Shop and Surface can create a synergy outside of the surf market, and to do it in NASCAR with an up and coming professional like Matt Tifft is incredible."


During the week of the Darlington XFINITY Series race there will be a social giveaway connecting fans with this paint scheme. Fans will be encouraged to follow Matt, Ron Jon Surf Shop and Surface to be entered into a contest for a chance to win autographed, race-used driving gloves and other Tifft/Ron Jon Surf Shop branded merchandise.


“I think it is great that I get to be a representative for both of these growing brands on track in Darlington. Ron Jon Surf Shop has such a strong presence in the Darlington and Myrtle Beach area, how could you not get excited to race for them,” said driver Matt Tifft. “I think the Dale Earnhardt paint scheme fits both brands well, and I can’t wait to get to Darlington to race with it.”


Ron Jon Surf Shop Appearance Locations August 31st

Ron Jon – Broadway at the Beach

1308 Celebrity Circle, #R-9

Myrtle Beach, SC 29577


Ron Jon – Barefoot Landing

4810 Hwy 17 S

North Myrtle Beach, SC 29582


Matt Tifft Social Channels



Twitter: @Matt_Tifft

Instagram: matt_tifft


About Ron Jon Surf Shop

Ron Jon Surf Shop was founded in 1959 by surfing enthusiast Ron DiMenna.  Two years later, he opened a tiny oceanside shop in Long Beach Island, N.J.  The lifestyle-apparel and board-sports-equipment retailer has since opened stores in Cocoa Beach, Ft. Lauderdale, Clearwater Beach, Orlando, Ft. Myers, Key West, Panama City Beach, Fla., as well as Myrtle Beach, S.C., Ocean City, Md., and Orange Beach, Ala.  The flagship store in Cocoa Beach is the world's largest surf shop.  It operates 24 hours a day, 365 days a year.  On the web:

About Surface

Founded in 2012, it has always been the mission of Surface Products to provide high quality sun-care and skin-care products to the fans of the outdoors. We understand your need for unique products at different times so we design purpose built products in groups to help you decide the exact product that is right for you.

We make products that reflect who you are and work with the lifestyle you live. For more info visit and follow @surfaceproducts on Instagram and Facebook.

About Joe Gibbs Racing                                                                                                                                                    Joe Gibbs Racing (JGR) is one of the premier organizations in NASCAR with four NASCAR Sprint Cup Series teams, three NASCAR XFINITY Series teams and a driver development program. Its 2017 driver lineup will consist of Denny Hamlin, Kyle Busch, Matt Kenseth, and Daniel Suárez in the Monster Energy NASCAR Cup Series. Meanwhile Matt Tifft will run fulltime in the NASCAR XFINITY Series, joining Kyle Busch, Erik Jones, Daniel Suárez, Kyle Benjamin, Christopher Bell and Ryan Preece, all of whom will run partial schedules. In addition Riley Herbst are currently in JGR’s driver development program. Based in Huntersville, N.C., and owned by Joe Gibbs — a three-time Super Bowl winner as head coach of the Washington Redskins and a member of the Pro Football Hall of Fame — JGR has competed in NASCAR since 1992, winning four Cup Series championships, and four Nationwide Series owner’s championships along with more than 270 NASCAR races, including four Brickyard 400s and two Daytona 500s.